The Blog

Sharing our insights, expertise and the odd gems of genius

Event: Inbound Marketing with Hubspot

Created 17/06/2013 at 11:00

On Thursday last, I attended an interesting talk on “Inbound Marketing” with Hubspot’s EMEA Marketing Director, Kieran Flanagan and Director of Marketing, Kipp Bodnar, who both discussed inbound marketing from a sales point of view. In all my time attending and organising events, I’ve never attended a talk dedicated to these two topics (inbound marketing…

Read it! | Categories: Event, Random Tips

Segmenting Your Email Marketing Lists to Cross Sell

Created 01/06/2013 at 10:56

Email Marketing has never been a “one size fits all” solution. It’s not about sending “Blasts” and hoping that someone, somewhere makes a purchase.  An email campaign (executed correctly), is relevant in it’s content, exact in it’s targeting and builds strong customer ties while nurturing prospects. This in turn creates interest and converts leads to…

Read it! | Categories: Email Campaigns, Email Marketing Tips

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