On Thursday last, I attended an interesting talk on “Inbound Marketing” with Hubspot’s EMEA Marketing Director, Kieran Flanagan and Director of Marketing, Kipp Bodnar, who both discussed inbound marketing from a sales point of view. In all my time attending and organising events, I’ve never attended a talk dedicated to these two topics (inbound marketing…
Read it! | Categories: Event, Random Tips
“Content Strategy” It’s one of those unfortunate job titles that has been bandied about in recent years. Many people who consider themselves “Content Strategists” feel that it’s a misleading job title – like an alchemist, nobody really knows what it is, yet many profess to have the skills. Content strategy is important, it’s not easy…
Read it! | Categories: Email Campaigns, Random Tips
If, like me, you’re not a Photoshop whizz and balk at the idea of using Microsoft Paint then pixlr is for you! The online service is free for the basic image editing functionality, and will serve you well for any image edits required for an email campaign (generally cropping and editing the size of an…
Read it! | Categories: Email Marketing Tips, Random Tips
