The Blog

Sharing our insights, expertise and the odd gems of genius

Event: Inbound Marketing with Hubspot

Created 17/06/2013 at 11:00

On Thursday last, I attended an interesting talk on “Inbound Marketing” with Hubspot’s EMEA Marketing Director, Kieran Flanagan and Director of Marketing, Kipp Bodnar, who both discussed inbound marketing from a sales point of view. In all my time attending and organising events, I’ve never attended a talk dedicated to these two topics (inbound marketing…

Read it! | Categories: Event, Random Tips

Content Strategy – An Introduction

Created 05/06/2013 at 11:35

“Content Strategy” It’s one of those unfortunate job titles that has been bandied about in recent years. Many people who consider themselves “Content Strategists” feel that it’s a misleading job title – like an alchemist, nobody really knows what it is, yet many profess to have the skills. Content strategy is important, it’s not easy…

Read it! | Categories: Email Campaigns, Random Tips

Easy-Peasy Image Editing

Created 31/05/2013 at 11:39

If, like me, you’re not a Photoshop whizz and balk at the idea of using Microsoft Paint then pixlr is for you! The online service is free for the basic image editing functionality, and will serve you well for any image edits required for an email campaign (generally cropping and editing the size of an…

Read it! | Categories: Email Marketing Tips, Random Tips

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