The Blog

Sharing our insights, expertise and the odd gems of genius

Growing your subscribers… really quick.

Created 10/07/2013 at 16:36

Asking (in the actual sense) for subscribers has always been a hot topic for me. We deal with heaps of people face to face and over the phone but never consider asking them to join our mailing list.

Read it! | Categories: Email Marketing Tips, Subscribers

Increasing List Size Offline

Created 04/06/2013 at 11:02

Many of our customers worry about database churn and ask how they can increase their databases without diluting the effectiveness of their subscriber base. There are a number of online methods you can be implement easily.  We covered some online options in our previous post and have two offline options to get you started! Growing…

Read it! | Categories: Email Campaigns, Email Marketing Tips

Increasing Your Lead and Marketing Lists Online

Created 03/06/2013 at 10:51

Increasing your database should never involve a mass import of your LinkedIn contacts nor should it involve “scrapping data” from websites. Apart from breaching Irish Data Protection Laws,your subscriber lists now contain email subscribers that have not opted in to receive information from you, nor is your message guaranteed to be well received. Many of…

Read it! | Categories: Email Campaigns, Email Marketing Tips

Segmenting Your Email Marketing Lists to Cross Sell

Created 01/06/2013 at 10:56

Email Marketing has never been a “one size fits all” solution. It’s not about sending “Blasts” and hoping that someone, somewhere makes a purchase.  An email campaign (executed correctly), is relevant in it’s content, exact in it’s targeting and builds strong customer ties while nurturing prospects. This in turn creates interest and converts leads to…

Read it! | Categories: Email Campaigns, Email Marketing Tips

Easy-Peasy Image Editing

Created 31/05/2013 at 11:39

If, like me, you’re not a Photoshop whizz and balk at the idea of using Microsoft Paint then pixlr is for you! The online service is free for the basic image editing functionality, and will serve you well for any image edits required for an email campaign (generally cropping and editing the size of an…

Read it! | Categories: Email Marketing Tips, Random Tips

Sorry! We're not live yet

Why not Subscribe to our Newsletter in the meantime? Its Awesome,
we promise!