The Blog

Sharing our insights, expertise and the odd gems of genius

Content Strategy – An Introduction

Created 05/06/2013 at 11:35

“Content Strategy” It’s one of those unfortunate job titles that has been bandied about in recent years. Many people who consider themselves “Content Strategists” feel that it’s a misleading job title – like an alchemist, nobody really knows what it is, yet many profess to have the skills. Content strategy is important, it’s not easy…

Read it! | Categories: Email Campaigns, Random Tips

Increasing List Size Offline

Created 04/06/2013 at 11:02

Many of our customers worry about database churn and ask how they can increase their databases without diluting the effectiveness of their subscriber base. There are a number of online methods you can be implement easily.  We covered some online options in our previous post and have two offline options to get you started! Growing…

Read it! | Categories: Email Campaigns, Email Marketing Tips

Increasing Your Lead and Marketing Lists Online

Created 03/06/2013 at 10:51

Increasing your database should never involve a mass import of your LinkedIn contacts nor should it involve “scrapping data” from websites. Apart from breaching Irish Data Protection Laws,your subscriber lists now contain email subscribers that have not opted in to receive information from you, nor is your message guaranteed to be well received. Many of…

Read it! | Categories: Email Campaigns, Email Marketing Tips

Segmenting Your Email Marketing Lists to Cross Sell

Created 01/06/2013 at 10:56

Email Marketing has never been a “one size fits all” solution. It’s not about sending “Blasts” and hoping that someone, somewhere makes a purchase.  An email campaign (executed correctly), is relevant in it’s content, exact in it’s targeting and builds strong customer ties while nurturing prospects. This in turn creates interest and converts leads to…

Read it! | Categories: Email Campaigns, Email Marketing Tips

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